CBD oil, or Cannabidiol, is all the rage these days. With trusted organizations touting the health benefits and security of CBD, researchers and consumers alike are focusing on the medical advantages of CBD. The World Health Organization released a report that stated, “In humans, CBD exhibits no effects indicative of any abuse or dependence potential…. To date, there is no evidence of public health related problems associated with the use of pure CBD.”
What Is CBD?
Cannabidiol is an active ingredient in cannabis. CBD is derived directly from the hemp plant and doesn’t contain high amounts of tetrahydrocannabinol (THC), which is the psychoactive component of marijuana. Therefore, CBD by itself cannot produce any psychoactive reaction in consumers.
How Is CBD Helpful?
CBD Products in Your Dispensary
With all of the new, positive information coming to light about CBD, many dispensaries would be wise to incorporate CBD-infused products into their stock. However, dispensaries need to be mindful of the quality of CBD that they carry.
Here are 5 Things to Think About Before Adding CBD Products to Your Dispensary:
Product Type
CBD is infused in just about everything you can think of these days. From candles, to lotions, to edibles to vapes, CBD can now be found in a wide variety of sellable products. Think about your clientele. What types of products are they already buying in your dispensary? If you sell a lot of edibles, perhaps adding a line of CBD-infused chocolates would be a wise choice.
As you are making your product decisions, it is important to note that the FDA holds the position that it is unlawful on the federal level to add CBD to food products and to label CBD as a dietary supplement.
Product Quality
In order to maintain, and even enhance, your reputation as a retailer of high-quality goods, you need to make sure that your CBD products are of high quality. Be sure to ask your supplier if they use any pesticides or chemicals fertilizers in their product. Most health-conscious consumers won’t want any of these in their products. Ask how potential suppliers’ crops have been bred and cultivated.
Third-Party Testing
One way to ensure that you are selling quality products is to buy from a supplier that provides third-party testing reports on their products. By requesting to see the lab results for each batch of CBD, you’ll be able to keep track of how much CBD is in the product in addition to other biological compounds that can be found in CBD. This will help reassure customers that you are selling a quality product.
Obtain Licensing
Some states require a special hemp handler or hemp processor’s license in order to distribute hemp products. Additionally, some states currently regulate CBD under existing food safety laws, which requires hemp sellers and distributors to be registered with the state’s Department of Health and in compliance with food safety laws and regulations. Check your state’s requirements before branching out to find out what kind of compliance rules you’ll need to meet.
Generate Marketing Content
If you’re planning to add a line of CBD products to your dispensary, you don’t want to only rely on word of mouth to get the word out. Make sure your dispensary has an online marketing presence. Take photos of the new products and post them on your website, Instagram, and Facebook accounts. Tweet about the new product line on Twitter. Write a blog post about the health benefits of CBD oil for your website. Ask regular customers to write a review about the product.
Adding CBD oil products to your offerings, you can increase your monthly sales and clientele. By doing some homework on the front end, you can make the additional products a boon to your business.
